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December 20, 2007

Professor Levitt Co-Authors New Book

Executing Your Strategy: Breaking it Down and Getting it Done was publshed by Raymond Levitt and two co-authors and is available from Harvard University Press. The book offers a holistic, integrative framework to ensure alignment between purpose, identity, and long range vision; strategy, structure, and culture; organizational goals and metrics; and project, program and portfolio processes--as well as intriguing examples from industry leaders.

The book also makes important theoretical advances by forging new links between the strategic management and project management literatures.

Synopsis: Why do businesses consistently fail to execute their competitive strategies? Because leaders don't identify and invest in the full range of projects and programs required to align the strategy. Moreover, even when strategy makers do break their plans down into doable chunks, they seldom work with project leaders to prioritize strategic investments and assure that needed resources are applied in priority order. And they often neglect to revise the strategic portfolio to fit the demands of a dynamic environment, or to stay connected to strategic projects through completion, as new products, services, skills and capabilities are transferred into operations.

The book presents six imperatives that enable you to do the right strategic projects--and do those projects right.
  • Clarify and communicate purpose, identity and long range intention
  • Develop alignment between strategy, structure and culture
  • Create clear goals and metrics
  • Do the right projects based on the strategy
  • Do projects and programs right
  • Move the project and program outputs into operations where benefit is realized

Posted by rjorr at December 20, 2007 10:19 AM